During the team’s years in Minnesota, its logo was decidedly less colorful, with the players’ t-shirts sporting an abstract bright yellow logo and nothing much else. The Los Angeles Lakers Logo Evolutionįor most teams in the NBA, moving states is typically followed by rebranding. The basketball’s seams were also flipped to face the other way, and a darker outline was added to it, giving the design more clarity. The wording was lightened to a light purple lilac while the green of the ball became yellow. In 1976/77, the team made slight color alterations to the logo. By 1961, the team was sporting the iconic LA Lakers logo, consisting of the “Los Angeles Lakers” wordmark in red-purple over a greenish basketball. The team dropped “Minnesota” from their name in favor of Los Angeles but kept “Lakers,” becoming the Los Angeles Lakers. As most teams do when moving from one state to another, the Lakers decided to rebrand. The Lakers left Minnesota in 1960, moving West and settling in Los Angeles, California. Moreover, the map also bore the wordmark “MPLS,” which featured a star at the beginning and the end and the word “Lakers” at the bottom. The first version of the Lakers logo featured a map of Minnesota, the team’s original home state, on a brown and black outline of a basketball and a yellow star on the map denoting Minneapolis’s actual geographical position. It was named “Lakers” as an homage to the more than 10,000 lakes in the state. The Lakers Logo HistoryĪlthough the Lakers have been synonymous with Los Angeles for most of their history, the team was first based in Minneapolis. 2001 saw the last logo redesign it was given a black outline and more robust colors, making the emblem pop even more. The visual center of the Lakers logo, the “Los Angeles” logotype, has stayed the same since the 1960s, while the gold basketball has gone through subtle color changes over the years. The simple but recognizable logo consisting of a purple “Los Angeles Lakers” wordmark over a gold-colored basketball has endured for decades with minimal color and font changes. The LA Lakers have shown off their iconic logo for most of the team’s existence. Consider using a classic typeface with a color twist, or go with a contrasting palette to emphasize the name of your business.Let’s take a look at the Los Angeles Lakers Logo and the History of the Team A splash of color can be the difference between a forgettable wordmark and one that people remember. While typeface is key with wordmark logos, colors shouldn’t be overlooked. However, a distinct business name will set you apart from competitors, and a wordmark will help it stick in people’s minds. Logos emphasize why your business is unique, but this can prove harder to do without any imagery to reinforce the message. In other words, long business names can impact the versatile advantage of a wordmark. Once a wordmark gets too lengthy, the design looks cluttered, and it’ll be hard to use your logo on smaller surfaces or screens. If you have a short business name, ideally limited to one word. As you become more well-known, you can consider shortening the wordmark to a monogram logo with the same colors and typeface. Starting with a wordmark allows you to build brand recognition, as your audience will come to associate your business with the fonts and colors of your logo. When just introducing yourself to the world, it’s not a bad idea to just tell it like it is with your logo. We’ll show you why that’s not the case below, but in the meantime, here are a few scenarios in which you should think about using a wordmark to represent your business: Because of the lack of icons or images, many people worry that wordmarks make for boring logos.
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